Playbooks by Xara Cloud

All your agents’ marketing done instantly
without human intervention

Imagine your agents consistently marketing their properties without losing focus on sales. Playbooks automatically create, deliver and walk them through reaching more clients with their campaigns.

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Xara Cloud is used daily by top-producing teams at

remax
jetter group
aare
kw
westgate
berkshire
century 21
north co

Design Tools Create Documents, But They Can’t Manage the Whole Marketing Process

Agents can spend up to 2 hours a day on marketing tasks pulling them away from closing deals. Playbooks automate marketing material creation and ensure they’re used correctly - so the focus is always turning listings into sales.

  • +10 hours

    saved in creating and managing marketing content per agent per week.

  • Up to 100%

    acceleration in marketing campaign execution.

  • Fast-track ROI

    Stop wasting money on unused tools and ensure your marketing gets results.

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Faster distribution

Get marketing materials to your agents instantly

Automatically alert agents and deliver every campaign to their inboxes so they can start promoting right away. Say goodbye to chasing after designers.

  • Automated Delivery

    Send personalized marketing packages to agents’ inboxes as soon as they are created.

  • No Repetitive Admin Work

    Admins and designers won’t have to upload and send materials one by one, eliminating delays.

  • Instant Access

    Provide agents with ready-to-use campaigns the moment a new listing is available.

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A process every agent can follow

Fast, Repeatable Marketing Flow

No need to have agents working on marketing campaigns. Playbooks remove admin and guesswork by taking them through the right steps to promote their listings in a few clicks. So they can focus on selling.

Walk your agents through sharing marketing materials in seconds. This repeatable process helps reach more buyers and generate more leads faster without effort.

  • Repeatable Marketing Success: Follow a proven process every time for consistent results.
  • Execute in seconds: Agents know exactly what to do and when to do it. Less time on marketing, more time on selling.
  • Reach more clients at once: Publish to Facebook, Instagram, LinkedIn, and more, all from one place.

Automated Agent Marketing

Your brokerage’s marketing campaigns, on autopilot

  • Promote New MLS Listings

    Automatically scan for new MLS listings to generate and promote them with social media and print materials.

  • Just Sold Listings

    Celebrate recently sold properties social media and postcards. Highlight agent success and attract new leads.

  • New Agent Announcement

    Welcome new agents with professionally designed social media posts. Help them announce it on Instagram, Facebook, and LinkedIn to build excitement.

  • Generate Buyer-Seller Packages

    Give agents customized buyer-seller guides ready for print. Automated package generation using agent and lender information.

  • Monthly Newsletters

    Featuring market insights, agency news, and featured properties. Delivered via social media and email.

  • Promote an Open House

    Ensure your agents have all the materials they need for open houses. Attract buyers with social media posts and print materials.

  • Client Testimonials & Success Stories

    Build trust and attract new business by sharing client testimonials and success stories with social media and post cards.

  • Price Reduction Alerts

    Automatically generate alerts for properties with price reductions. Attract more interest and potential buyers through social media and print.

  • Referral Program Promotions

    Promote your referral program through social media and print. Encourage satisfied clients to refer friends and family.

  • Holiday Greetings & Promotions

    Stay top-of-mind during holidays with automated seasonal greetings and promotions through social media and print.

  • Recurring Direct-to-Mail Postcard Campaigns

    Automate recurring postcard campaigns to offer services, home valuations, and check in with homeowners considering selling.

  • Listing Anniversary Reminders

    Send out anniversary postcards to clients, reminding them of their purchase and offering services for their next move.