18 Must-Have Real Estate Marketing Materials in 2024 + Templates

Welcome, real estate agents! Do you want to stay ahead of the competition and make it big in 2024? Well, real estate marketing materials are a must if you want to boost the visibility of your business.

And today, we’ll give you a rundown of the best marketing materials every real estate agent needs.

With the right materials, you’ll be well on your way to success. Not to worry if you’re not some sort of design wizard. Our real estate templates will cut your workload in half while ensuring your marketing collateral is always on brand.

So, let’s get started! Listed below are the best 2024 real estate marketing materials!

18 Marketing Materials for Realtors and Agents in 2024

Technology is rapidly evolving, no doubt about that. Even so, it’s looking like print marketing is still in for 2024.

Especially in the real estate industry. Print complements digital and gives agents a competitive edge in today’s scroll-daze world.

That’s precisely why we’ve put together this list of the best real estate marketing materials to produce in 2024:

1. Real Estate Business Cards To Make a Good Impression

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One of the most important real estate marketing materials is the business card. It should be your #1 branding strategy priority.

They say first impressions count. This is not just a popular catchphrase. First impressions are memorable. They stick in people’s minds and influence further purchasing decisions.

What better way to stay top of mind than with an eye-catching real estate business card?

Besides contact information, an effective business card should also contain a quote or slogan.

Why bother with that?

Real estate business card quotes let your values and personality shine through. A well-crafted quote will give you the upper hand in the real estate industry while also showing your unique value proposition.

Looking for inspiration? Check out our real estate business card templates to fuel your creative engine!

2. Real Estate Brochures to Introduce Prospective Buyers to the Properties and Neighborhood

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Real estate brochures are super versatile marketing materials for real estate.

For one, you can use them to showcase all the excellent features of a unique property you have on your hands. They work exceptionally well with luxury real estate, historic or quirky properties. A brochure dedicated to a single property lets you showcase the property in depth.

Brochures can also highlight multiple properties at once. Use this approach when you have multiple listings with specific features or a particular part of town. This way, they can leaf through and find their top picks to visit.

Lastly, real estate brochures can promote your real estate business across town. Include contact information, trends, outcomes, and local real estate news!

A well-designed real estate brochure can make a big impression on buyers and help them get excited about a property. It’s the perfect way to introduce them to the neighborhood and the various properties you have for sale.

Brochures should be visually appealing, with accurate and up-to-date information about each property. Include your unique value proposition to stand out. And don’t forget to include contact information!

3. Real Estate Flyers to attract people to your next open house event

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Open houses are an opportunity to show off a property and close deals! But you need to attract people to your open house event to make the most of it.

That’s where open house flyers come in. They’re a great way to get the word out about your next open house event. And since they’re visually appealing, they’re more likely to catch people’s attention.

Sure – getting the word out via online ads is mandatory. However, using physical flyers as an additional resource might attract people who aren’t as active on these channels.

4. Eye-catching MLS listings

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An eye-catching MLS listing is a crucial marketing tool for real estate agents. After all, it’s the first step in getting your property shown to potential buyers.

So what makes an MLS listing stand out? The answer is simple: high-quality photos, a neat design, and key features.

People are visual creatures. I guarantee that the listings with the best photos and design get the most clicks.

You want your listings to be their first choice! To increase the click rate, include professional, high-definition photos showing the property in its best light.

If you’re not a professional photographer, that’s OK – you can hire one. Make sure you get some great shots of the property before listing it.

Did you get a chance to check out our MLS integration? With Xara Cloud, you can add listing data to your real estate marketing materials and create stunning MLS listings in minutes! Get started now!

5. Real Estate Postcards

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Who said print materials were dead? Real estate postcards are a unique way to market your properties and services. They offer a personal touch and can be customized to fit the specific needs of your clients in your neighborhood. That is why they are still pretty popular among real estate professionals.

Send direct mail postcard campaigns to potential buyers and sellers in your local area, introducing yourself and your services. Use high-quality images of your “just sold” properties to grab their attention and showcase your offer.

You can also send postcards to current and past clients to keep in touch and remind them of your services. It’s a great way to keep your name top-of-mind when they or someone they know is looking to buy or sell.

6. Blog Posts

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If you’re not blogging already, you’re missing out on a huge opportunity to attract new leads and build your credibility as a real estate expert.

Blog posts are one of those real estate marketing materials that can set you out as a real estate thought leader. Not only that, but they also attract new clients and build customer trust.

But what should you blog about? Here are a few ideas to get you started:

• Industry news. Keep your readers up-to-date on the latest industry news and developments.
• Local market trends. Share your insights on the latest trends affecting the local real estate market.
• Tips and advice. Share tips and advice on buying, selling, or remodeling a home.
• Homebuyers and sellers’ resources. Help your readers navigate home buying and selling with guides, checklists, and other resources.

Don’t forget to include blogging in your real estate marketing plan!

7. Email Newsletters

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When was the last time you flipped through a paper newsletter? If you’re like most people, it’s been a while. But that doesn’t mean newsletters are dead—far from it.

Online marketing materials such as newsletters are an effective way to keep your name in front of clients. And with email newsletters, you can reach a much wider audience than you ever could with print.

The best part? Email newsletters are cost-effective, and plenty of templates are available to help you get started. Once you have a few newsletter content ideas, you can start to get creative with your content and make your newsletter stand out.

Not sure where to start? Here are a few real estate newsletter ideas to spark your inspiration:

• A monthly real estate market update for your city or town
• A roundup of exciting properties up for sale in your area
• An interview with a local expert (like a home inspector or mortgage broker)
• How-to posts, such as how to prepare a property for sale or how to decorate a space.
• Educational guides, such as first-time homebuyer tips or a complete guide on home-selling.

P.S.: Make sure your newsletter is mobile-optimized. To stand out from the pack, use our real estate newsletter templates!

8. Social Media Posts to Reach a Wider Audience

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Social media posts are top of the list regarding real estate marketing materials. Let’s face it – without an online presence, any business is deemed invisible nowadays.

Regular social media marketing is necessary to attract new quality leads, create brand awareness, and build trust with your audience.

But what kind of social media posts should you create? Here are a few real estate social media post ideas:

• Visually appealing posts with listing information (address, price, number of bedrooms, etc.)
• Open house event announcements
• Social Proof & Testimonials
• Tips & tricks
• Guides & How-Tos
• Recent or market trends and updates in real estate
• Posts with essential facts about specific neighborhoods (schools, public transportation available nearby, exciting attractions, supermarket around, safety rates)

Truthfully, the sky’s the limit regarding social media content ideas, so you can get creative and showcase your realtor skills.

If you are unsure about which social media platforms to use for your business, check out our article on the 4 best social media platforms for realtors.

Need help creating beautiful marketing materials for real estate? Use our social media templates to showcase your listings, attract leads, and promote your business!

9. Window Displays

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Window displays are a great way to attract potential clients to your real estate business. They are eye-catching and allow passersby to identify what services you offer quickly. It’s a chance to create a memorable impression and to stand out from the competition.

Additionally, you can distribute them across town to promote specific properties or deals. More so, that kind of real estate marketing materials can be used to announce open houses or instill a sense of urgency for potential clients looking to purchase a home soon.

Despite the common myth that print is dead, window displays are still effective print marketing materials that might bring clients your way!

10. Real Estate Facebook Cover

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90% of realtors use Facebook to promote their services and attract potential customers. Sure, a multichannel approach is key.

But Facebook is a must. Despite it being called an “outdated” platform, millennials and those over 45 are pretty active on Facebook – and when you’re looking for real estate clients, this is the demographic you’re looking for!

And an important material in attracting clients is the cover. Think of it as a billboard!

To create a professional and attention-grabbing real estate Facebook cover, there are a few things to keep in mind. First, include high-quality photos and ensure a suitable format for your cover.

You want to make an excellent first impression. Remember, people will look at this cover photo whenever they visit your page. Poor-quality images don’t exactly scream professional.

To design the cover, think about what message you want to communicate with your cover photo. What’s your brand’s story? What pain points can you solve for your target audience?

You could add a relevant quote, photos of some exciting properties you’ve sold, or a picture of yourself. Whatever route you take, ensure the cover applies to your brand and what you’re trying to achieve.

If you’re unsure where to start, there are plenty of real estate Facebook cover templates on Xara Cloud to choose from.

11. Open House Yard Signs

What if I told you that open house yard signs make excellent real estate marketing materials? Yep.

That open house sign can lure interested passers into your event. It can also assist those who find out about the event online in finding the house.

But before you get all excited, ensure the property is in a well-circulated area of town. Open house signs won’t do much other than empty your wallet if the house is on a remote street.

For the sign, you can either buy a pre-made one or make your own. If you’re going to make your own, use bright colors and big letters so it’s easy to spot from the street. Remember to include your logo, contact info, address, and the time of the open house event!

12. Email Marketing

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Email marketing is a must for real estate agents. It’s a cost-effective way of nurturing leads. Also, sending email campaigns to past clients can increase the number of word-of-mouth recommendations.

Another key advantage is that you can segment your audience and fully control who gets to see your emails.

Let’s say a lead subscribed to your email list, but you also have past clients in your list.

By segmenting your audience, you can send tips and tricks emails to home buyers, educational pieces to home sellers, and ask past clients for referrals.

Here are some content ideas to focus on if you’re uninspired:

• Welcome emails to inform readers of the content they will receive, of the content’s frequency, and to warmly welcome new subscribers.
• Follow-up emails to ask buyers how they’re enjoying their new home, send them a list of resources that might help with the renovation process or just let them know they can contact you if they have any further questions.
• Referral emails. Asking for referrals might be uncomfortable, but it’s the best way to get new clients as a real estate agent.
• Open house announcements for homebuyers.
• Recent Listings – you can segment your audience by property type, area, or common interests. This way, the listings are personalized to their needs!
• Real estate marketing trends that buyers and sellers should know.
• Customer case studies highlight your workflow process and the results you’ve achieved.
• Tips & tricks emails – these can set you out as a trustworthy real estate expert while also helping customers with buying or selling a house.

13. SEO-optimized website

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Out of all the marketing materials for realtors, your website is probably one of the most important resources at your disposal.

97% of homebuyers start the search for their dream house online. Usually, people type in different keywords, such as “realtor near [insert location]” and “condo for sale in [insert location]. And the research suggests that the first three results on the Google search page get around 54% of the clicks.

So if your website is not SEO optimized, or worse, if you don’t have a website, you’re losing clients. How do you expect them to find you if you don’t appear in their Google search?

An SEO-optimized website will bring you visibility to your real estate listings, bring in new clients, and set you out as an industry expert. So stepping up your SEO game is a must.

But how do you do that? Here are a few tips and tricks to help you rank first on Google:

• • Keyword research. Everything – from your homepage and landing pages to blog posts- must be optimized with keywords that people type in their Google search bar. To find the right keywords, use Ahrefs.
  • Optimize your website for mobile. A slow and clunky webpage annoys people and deters them from accessing that page again. Also, Google penalizes websites that are not optimized for mobile. So mobile optimization is crucial.
  • Write constant content.
  • Index your pages on Google Search Console. Without indexation, webpages are not visible in search results.
  • Include videos on your website, including tours of previously sold properties, current listings, or client testimonials.
  • Use Google Business – this way, your business will be the first to pop up when people type in phrases such as “real estate agency in [location]”. To increase your chances of ranking first, your best bet is to ask for customer reviews.

14. LinkedIn Posts

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Don’t underestimate the power of LinkedIn. Sure – its user base is smaller. But this is a business-centric platform, which makes it ideal for promoting your services as a realtor.

Plus, most LinkedIn users are over 30, and around 55% of users have a high income – this is the most inclined group to purchase a home.

LinkedIn posts help you connect with other professionals, build expertise, and promote your listings and events.

So set up your profile, write an engaging bio, add a cover photo highlighting your unique selling points, and start posting!

But what makes a good LinkedIn post? To start, it’s essential to make your post engaging. You want to capture your audience’s attention, so they’ll take the time to read it. Your posts should also be informative and provide helpful advice or insights into the real estate market.

15. Unforgettable Listing Presentations

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There’s no doubt about it – real estate is a competitive field. With all the economic and geopolitical turnout, competition is even higher.

If you want to win clients, you must put your best work into creating marketing materials for real estate. And the listing presentation needs to be on point. Every time.

To create a winning listing presentation, including the unique value proposition, a brief resume, social proof, local market data, marketing strategies, price-choosing strategy, and an overview of the sales and home-preparing process.

But you don’t want to bore your audience. Quite the opposite – you want your listing presentation to be attention-grabbing and unforgettable. High-quality photos, good design, and data visualization tools will get you there.

If both print and digital marketing strategies are on your list, bringing a few real estate marketing materials to the listing appointment won’t hurt.

You can even go a step further by creating an attention-grabbing video walkthrough of the property – something buyers have come to expect by now! The idea here is to stand out from the competition by giving people something truly memorable.

16. High-Quality Photos

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No matter the type of real estate marketing material you’re creating, high-quality photos are a must. You want to showcase the features and beauty of any property you are trying to market.

High-quality images can make or break the deal. There’s an art to real estate photography. These images should make the house’s best features shine through. They must evoke an experience to transport prospects into the house.

Therefore, investing in a real estate photographer might be your best bet mainly if your photography skills aren’t that advanced!

17. Door Hangers

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You can’t go wrong with door hangers regarding real estate marketing materials. In fact, door hangers play a massive role in modern real estate marketing, as they are a great way to communicate with potential clients who live in the area you are trying to sell.

Don’t forget to include your favorite real estate quote or slogan. This will show potential customers that you’re serious about helping them find their dream home—which could be the key to closing more deals!

18. Real Estate Social Media Ads

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Online ads help you promote your listings and business to specific audiences, such as people in a particular city or age range. They also drive traffic to your website or landing page.

With the right message and visuals, online ads can effectively attract new leads and close more deals.

When creating online ads, consider the goal of your campaign and make sure your ad reflects that goal. Write ad copy that speaks to the target audience. Be empathetic towards their pain points and showcase your solution to their aches.

Additionally, don’t forget to include a call to action to prompt readers to reach out!

If we were to recommend one platform for real estate advertising, Facebook would certainly be the winner. With Real Estate Facebook ads, you can attract clients and close more deals in your neighborhood – the quick, cheap, and easy way. Don’t overlook Instagram ads, especially for promoting your listings.

Here are some real estate ad ideas:

• Listing advertisements

• Open house ads

• Just sold ads

• Social proof ads

• Business promotion ads

So, there you have it: 18 real estate marketing materials you can use to generate leads and close more deals in 2024. And if you need help getting started, be sure to check out our free templates below.

Real Estate Templates For Awesome Real Estate Marketing Materials

Here are some of our favorite design templates for creating outstanding real estate marketing materials.

We hope you find them helpful!

Real Estate MLS Templates

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Getting listings on MLS is a top priority for any real estate agent. Sure, keyword research and spot-on property descriptions and headlines are musts. But you also want your listings to shine.

High-quality photos and excellent design are crucial to standing out in the crowd and getting people to click on your listings. Quality evokes trust and professionalism, key ingredients to closing more deals!

Here are a few MLS templates that can help you finish the job quickly!

As you can see, Xara Cloud has a variety of templates for your MLS listings – whether your niche is luxury real estate, commercial real estate, or family homes, our templates will suit you like a glove.

Plus, our MLS integration helps you add property photos, descriptions, and headlines in seconds!

Choose an MLS template that works for you →

Real Estate Brochure Templates

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Whether in print or digital, real estate brochures are essential to promoting your business and listings in 2024.

Here are our top picks for real estate brochure templates that you can use to leave a lasting impression on your prospects.

If your go-to is a digital AND print marketing approach, do not worry. Xara Cloud automatically handles bleed and trim marks and conversion to a CYMK color space.

Your real estate marketing materials will be ready for print in minutes. It’s that simple.

Go to real estate brochure templates!

Real Estate Business Card Templates

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Regardless of your business, the business card is handy material for establishing your realtor brand and staying top of mind! And with our templates, you can quickly design business cards that embody your brand’s identity!

Looking for a business card that reflects your quirky and friendly personality? This might be it!

Is luxury real estate your niche? Check out this template!

Or is your business focused on commercial real estate? Here’s a great template!

Add your brand colors, logo, and fonts, and customize them to make your brand’s identity and unique value proposition shine through.

Real Estate LinkedIn Templates

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Often an overlooked social media platform, LinkedIn can be a game-changer for your real estate business!

And whatever you post – testimonials, property listings, or real estate tips & trends – each post has to showcase your brand while also evoking professionalism.

With our intuitive editor and design templates, creating eye-catching posts is a piece of cake!

These are just a few templates you can use to create marketing materials for real estate. Go to Xara Cloud to check out many more categories and templates!

Give Your Real Estate Marketing Materials a Makeover With Xara Cloud

The future is full of opportunities for real estate agents with the right mix of marketing materials and strategies.

Local market conditions, buyer preferences, inflation rates, and business competition create great uncertainty. Even so, you can prepare to face these real estate challenges by arming yourself with the right marketing materials.

Promoting your business and engaging with potential clients is essential to the success of your business’s marketing efforts! And what better way to impress than with good-looking marketing collateral?

Creating fresh marketing materials for real estate is intuitive and easy with the Xara Cloud editor. Sign up now and start designing marketing collateral that gets your listings sold!

Upgrade your Real Estate Marketing Materials for free!

Frequently Asked Questions

What Is Marketing Material In Real Estate?

Real estate marketing materials refer to any promotional materials, such as brochures, flyers, websites, or advertisements, that are used to market and showcase a property for sale or rent.

What Type Of Photos Should Be Used In Real Estate Marketing Materials?

High-quality, professional photos that showcase the property’s best features should be used in real estate marketing materials. These photos should be well-lit, properly staged, and capture the essence of the property to attract potential buyers and make a strong impression. See our real estate photography tips.