By now, you’re probably familiar with AI technology or at least heard the term ‘artificial intelligence’ in a conversation. As of 2023, AI tools are the hottest topic, and if you’re a real estate agent, you need to learn more about them.

Machine learning is the new norm, regardless of industry. So, you can either hop on the train or let potential clients pass you by. While there are some other important real estate trends to keep an eye on, artificial intelligence should get on your list ASAP.

Hence, let’s go through eighteen ways you can leverage AI in your real estate business today. Stick with us for free ChatGPT prompts and expert advice from the real estate industry.

Why Is AI Important For the Real Estate Industry?

Real Estate Building Source

The rise of artificial intelligence brought forth many opportunities for real estate professionals like yourself. AI can help you sell properties and grow your businesses like never before.

From automation to analyzing data points, creating AI-generated content, and improving your property listings, machine learning covers it all.

What makes AI technology important in the real estate market is its ability to automate, improve, reinterpret, and add value. While artificial intelligence can’t surpass human intelligence, it certainly complements it.

What Are The Benefits of Using AI for Real Estate?

AI for Real Estate with ChatGPT or OpenAI Source

Using artificial intelligence in real estate comes with huge benefits and opportunities for real estate agents. It’s incredible how much value AI real estate tools can already provide if you know how to use them.

Here are some of the benefits of using AI in real estate:

  • It can analyze future market trends and competitors and summarize important data
  • It can generate property recommendations tailored to users and enhance your marketing efforts
  • You can Implement AI-powered Chatbots and Extensive Customer Support
  • You can use AI to enhance your Marketing content
  • Use machine learning to Gain valuable Insights From Customer Feedback and Online Reviews

And the list goes on…

There’s no point in discussing whether AI contributes to real estate development but to what extent it does.

If you’re ready to embrace this transformation and learn how to harness machine learning in your real estate business, keep on reading!

How Can Real Estate Agents Use AI to Grow Their Business

Realtors using AI Source

There are already many real estate companies that utilize AI in their daily operations. If you’re new to this type of smart tech, don’t worry. You might not know machine learning algorithms, but you know the real estate industry.

Ultimately, that’s all that matters. After all, AI and automation are used together in almost every sentence for a reason. And if other real estate professionals learned how to use it, you can do it too.

Here are some of the ways you can use AI for real estate growth:

1. Listing Properties or Improving Property Descriptions

Real Estate Property Source

Use AI tools like ChatGPT, OpenAI, to enhance your property listings with better descriptions, more details, and improved clarity.

You can start with your basic ideas and ask the tools to rephrase, improve, and add to your text.

You can ask it to create your listings from scratch as well.

🤖Here are two listing description prompts you can copy/paste & use today to promote your properties:

Write 3 real estate listing descriptions for a property located in [location].

This is a [type of property] that has [number] bedrooms, [number] bathroom(s), and is [number] sqft.

Highlight this property’s unique features: [feature 1], [feature 2], [feature 3].

Make this listing description attention-grabbing and exciting enough for potential buyers to want to learn more and contact me. Include some property or neighborhood details and perks that [target audience] would love about it.

You can also reuse existing content. For example, you can look up a property on Zillow and copy/paste the URL into this prompt. It will automatically pull out the property features and home prices and use the data in its copy. It’s truly a game changer for greater efficiency.

Write an attention-grabbing listing description for this property: [Insert Zillow URL]

2. Boost Your Real Estate Bio or ‘About’ Brokerage Section

Home buyers and potential sellers altogether want to work with reliable real estate agents. If you’re a trustworthy professional, you must present yourself in a way that captivates your target audience and drives them to call the number on the screen.

While words may not be your strong point, the right AI tool can help you fix your profile, get more listings, and convert them into clients.

🤖 Use this prompt to create a short realtor bio:

Write 3 short but attention-grabbing and interesting bios for my realtor business profile. Use a friendly and engaging tone for my customers to read. My name is [Name], I am a real estate agent with [Brokerage Name] in [Location], and I have [Years] of experience.

🤖 Use this AI prompt to generate an “About” section:

Write 3 examples of an attention-grabbing and interesting “About” section for my realtor business profile. Use a friendly and engaging tone for my customers to read. My name is [Name], I am a real estate agent with [Brokerage Name] in [Location], I have [Years] of experience.

🤖 Use this prompt to introduce your brokerage:

Write an engaging and informative “About Us” section for my brokerage.

Use a friendly and inviting tone to describe the history of the company, its mission and values, and the services it provides.

Highlight the unique benefits of working with [Brokerage Name] and what sets it apart from others in [Location].

Be sure to include the number of agents, the year the brokerage was founded, and any notable achievements.

Make this section compelling enough for potential buyers and sellers to want to learn more and contact your business for their real estate needs.

3. Social Media Posts and Captions

Real Estate Social Media Platforms Source

We encourage you to use AI’s ability and natural language processing to drive customer engagement. Ask your favorite app to write your social media posts, and why not? Even generate a stunning visual.

Showcasing a Listing

Showcase your residential real estate listing with AI-powered platforms that can create virtually staged tours. Use virtual staging tools to present properties most engagingly and increase conversions.

🤖 Here’s the AI prompt you can use to promote your listing on social media:

Act like a realtor; create a social media post that promotes this stunning new property for sale in [Location].

My ideal buyer profile is [target audience].

This is a [type of property] that has [number] bedrooms, [number] bathroom(s), and is [number] sqft.

Highlight this property’s unique features: [feature 1], [feature 2], [feature 3].

Include emojis, relevant hashtags, and my contact information.
Make this post engaging and interesting enough for potential buyers to want to learn more and contact me about a showing.

Showcasing the Neighborhood

Real Estate Neighborhood Source

Use generative AI tools to create 360-degree virtual tours of your local farming area.

Even better, you can employ AI in real estate to suggest events, things to do, and nearby facilities to your potential leads.

🤖 Here’s a social media prompt to promote your local area to your prospects:

Act like a realtor; create a social media post highlighting the benefits of living in [Location] for a post promoting the local area.

The content should be interesting enough to encourage prospective buyers to inquire about my realtor business’s available listings.
Include emojis, relevant hashtags, and my contact information.

Educational Carousel Post

Educational Carousel Post Xara Templates for Real Estate

Use AI to generate educational content for your niche, and then use a ready-to-go template to design the carousel post. Drop your text in the customizable real estate template, then share it with your audience.

You can become a thought leader in your industry by delivering valuable information to potential buyers, investors, or real estate agents.

🤖 Here are ten prompts you can use today to educate your audience:

Create a social media post with 5 tips for first-time buyers

Write a [Facebook/Instagram/LinkedIn] post about the pros and cons of renting vs. buying

Produce 5 tips to help sellers and buyers with the moving process.

Generate 5 common mistakes first-time homebuyers make and how to avoid them

List 10 benefits of working with a realtor when buying or selling a property

Craft 5 steps on how to negotiate the best deal when buying a property

Enumerate the top 10 things to look for when touring a property

Develop 10 Tips on how to prepare your home for a successful sale

Generate the pros and cons of buying a fixer-upper

Draft 10 Tips on how to stage your home to sell quickly

🤖 Here’s an educational but incentivized prompt:

Create a social media post with [number] tips for homeowners considering selling their property.

Highlight the benefits of working with a realtor to make the process easier and more efficient.

Include emojis, relevant hashtags, and your contact information.
Make this post engaging and informative enough for potential sellers to want to learn more and contact you for a consultation.

4. Improving Online Searches

AI with internet access is the newest addition to this technology. Use AI with internet access (through specialized platforms or free ChatGPT extensions) to improve your searches.

These can be useful when looking for construction sites, comparable properties, property prices, other real estate companies, and any relevant query.

5. Valuation Home Research

AI can assist in real estate valuation by analyzing market data, property trends, and historical performance.

You can use specialized prompts that train your AI model to provide accurate property valuations, support investment decisions, or even create your own automated valuation models.

🤖 Here’s our prompt suggestion:

Act like a realtor; conduct extensive home valuation research in [Area; City; Country], to determine accurate property values in the neighborhood.

Research, analyze, and provide the latest sales data, sold property data, for sale listings data, and buyer data, as well as monitor market trends in the area.

Generate a comprehensive and thorough analysis of the local real estate market.

6. Video and Call Scripts

Virtual Toor Video of Real Estate Listings

Source

The right prompts can help you create scripts that catch the attention of home buyers or sellers. Use AI to develop virtual tours of properties scripts and even generate the content (using an AI avatar) for your video strategy.

Additionally, you can use AI for real estate to deliver personalized content for your website visitors based on their activity.

For example, if your CRM system spots a second or third-time visitor, you can drive their decision with a personalized video pop-up. Moreover, you can deliver a special video to their email (if they’re subscribed).

🤖Use this AI prompt to create a script for your next video tour:

Create a script for a 30-to -60-second video tour of your listings or properties to post on Instagram, Facebook, or TikTok.

Introduce the property, mention key features, and highlight unique aspects that appeal to potential buyers.
Engage your audience with a friendly and inviting tone.
Start with an attention-grabbing hook tailored to the specific property and target audience.

End with a clear call-to-action, encouraging viewers to contact you for more information or to schedule a tour.

7. Improved Email Strategy

Email Marketing AI for Real Estate Source

AI can help automate and optimize email campaigns by analyzing user behavior and preferences. It can generate personalized email content and increase the chances of engagement, conversation, and lead generation.

🤖Use this prompt to introduce yourself to potential sellers:

Write an email to potential sellers introducing yourself as a realtor and highlighting your expertise in the local market in [Location].
Use a friendly and engaging tone to introduce yourself, your experience, and the services you offer.

Highlight the benefits of working with you as their realtor in selling their property.
You can also include information about the current market situation and the potential benefits of selling their property.
Be sure to address any questions or concerns they may have and include your contact information for further assistance.

🤖Use this prompt to introduce yourself to potential buyers:

Write an email to potential buyers introducing yourself as a realtor and highlighting your expertise in the local market in [Location].
Use a friendly and engaging tone to introduce yourself, your experience, and the services you offer.

Highlight the benefits of working with you as their realtor in finding their dream home.

You can also include information about the current market situation and the potential benefits of buying a property.
Be sure to address any questions or concerns they may have and include your contact information for further assistance.

8. Thank You Notes

AI can assist in generating personalized thank-you notes by analyzing the transaction process. An AI tool can send out notes after an online conversion or any action you set.

Moreover, you can use AI for real estate nurturing to come up with different prompts for thanking the user based on their action (online purchase, scheduling a call, etc.).

🤖 Here’s our prompt to thank sellers:

Act like a realtor. Write a thank you note for a customer that recently sold their [type of property] in [location] with us, [brokerage name].

🤖 Here’s our prompt to thank buyers:

Act like a realtor. Write a thank you note for a customer that recently bought their [type of property] in [location] with us, [brokerage name].

9. Website SEO & Copy

AI for Real Estate Writing Website Copy Source

AI can analyze data and help you make informed decisions about your website content.

Use your research to come up with customer search criteria, preferences, and behavior. Then get AI to help you generate targeted and optimized website copy.

🤖 Here’s our prompt suggestion:

Write a website copy for my real estate website that targets potential buyers.

The copy should be designed to attract buyers to my website and encourage them to explore my listings.
Consider highlighting the unique features of the properties I am selling and the benefits of working with me as their realtor.

You should also include information on the local area, such as schools, parks, and shopping centers.
Make sure the copy is engaging, informative, and easy to read.

Using AI prompts can significantly benefit your real estate SEO strategy.

You can use prompts to write fancy and attention-grabbing metadata (title, meta descriptions, etc.) for your website’s pages.

🤖 Here’s our SEO prompt to write compelling meta titles:

Act like a realtor.
Suggest 10 compelling SEO page titles related to the following keywords: [primary keyword], [secondary keyword]; targeted my potential buyers and sellers audience.

🤖 Here’s our SEO prompt to write descriptive meta descriptions:

Act like a realtor, and provide 3 SEO meta descriptions for my page about [your page’s topic]. The descriptions should be attention-grabbing, engaging, and include the keywords [primary keyword] and [secondary keyword]. Additionally, they should be targeted toward potential buyers and sellers to ensure maximum effectiveness.

Another way to utilize AI prompts is by generating descriptive ALT text for your listing images. By providing detailed descriptions of your images, you can improve the accessibility of your website and help users better understand the content of your pages.

🤖 Here’s our SEO Alt-Text AI prompt for the property picture:

Please provide an appropriate alt-text for a picture of a [adjective] [type of property] for sale located at [street or local area] in [city].

🤖 Here’s our SEO Alt-Text AI prompt for a specific room description picture:

Please provide an appropriate alt-text for a picture of a [adjective(s)] [type of room] in a property for sale located at [street or local area] in [city].

10. Blog Topic Ideas

Real estate agents struggle with content ideas, as their priority is to sell properties. If you’re in that situation, you can use a specialized prompt and let AI analyze your data input.

It can develop content ideas for buyers, sellers, other real estate agents, and more.

Watch your organic traffic skyrocket and reap the best outcomes when using AI in real estate.

🤖 Here’s our prompt suggestion:

Generate [number] blog topic ideas I can write as a realtor.

11. Customer Support Messages

AI for Real Estate Customer Support Messages Source

AI-powered chatbots and virtual assistants can analyze customer questions and provide accurate responses, improving customer experience. This will help you save time and improve support on your website.

🤖 Here’s our ChatGPT prompt suggestion:

Act like a realtor. Write a customer support message for a client who is experiencing difficulties with the property they recently purchased.

The message should be empathetic, informative and provide a clear action plan.

Be sure to address any concerns or questions they may have and include your contact information for further assistance.

12. Market Reports

AI can analyze large amounts of data, such as property sales, demographics, and economic indicators. Copy and paste the data into your AI tool to generate accurate market reports. You can even ask ChatGPT to give you predictive analytics about the industry: insights about investment opportunities or the future of property management.

A powerful tool for AI in real estate is ChatGPT Plus. It can summarize, interpret, and help you understand all sorts of reports.

Thus, the next time the National Association for Realtors (NAR) posts an important market update or new zoning regulations.

13. Prospective Letters

AI for Real Estate Writing Prospective Letters Source

AI can assist in generating personalized prospective letters by analyzing customer preferences, search criteria, and property availability. This increases the chances of attracting potential buyers and facilitating transactions.

🤖 Here’s our prompt suggestion for buyers:

Write a prospective letter to a potential buyer interested in the real estate market.

Use a friendly and engaging tone to introduce yourself, your experience and the services you offer.

Highlight the benefits of working with you as their realtor.

You can also include information about the current market situation and the potential benefits of buying a property.

Be sure to address any questions or concerns they may have and include your contact information for further assistance.

🤖 Here’s our prompt suggestion for sellers:

Write a prospective letter to a potential seller who has expressed interest in the real estate market.

Use a friendly and engaging tone to introduce yourself, your experience, and the services you offer.

Highlight the benefits of working with you as their realtor in selling their property.

You can also include information about the current market situation and the potential benefits of selling their property.

Be sure to address any questions or concerns they may have and include your contact information for further assistance.

14. Email Signatures

AI can help you come up with creative email signatures for all types of situations. For example, if you want your subscribers to take action and go to your web page, you can ask your AI tool to create a suitable copy for this objective.

Do the same when asking your subscribers to follow you on social media, call you at a specific number, or do anything at all.

Paste those creative copies into Xara’s email signature banners and instantly export your ready-to-use design!

🤖 Here’s our prompt suggestion:

Generate 3 creative email signature options for my real estate business.

These signatures should include my name, title, contact information, and a call to action.

They should be attention-grabbing and unique while still remaining professional.

15. Taglines for Your Real Estate Business

AI can be a valuable tool for generating real estate business taglines. By leveraging AI-powered tools, you can create taglines that accurately reflect your brand, resonate with your target audience, and, ultimately, help you stand out in a crowded market.

🤖 Here is a tagline prompt you can use for your business:

Develop 10 taglines for my real estate business that effectively convey my mission and inspire others to become a part of it. Taglines should be short and snappy.

16. Headlines for Business Cards

AI can generate compelling and attention-grabbing headlines for business cards, leaving a lasting impression on potential clients. Use them to improve your social media posts, properties, MLS listings, and more.

🤖 Here’s our prompt suggestion:

Generate 5 creative headlines for my real estate business cards.

These headlines should be attention-grabbing and unique while still accurately representing my services as a realtor.

Consider using puns, alliteration, or catchy phrases to make the headlines memorable.

17. Interior Design Ideas

Yes, AI can virtually design your residential real estate properties using little to no input from you. Tools like Spacely.ai work wonders for virtually staged designs, which is excellent for the less creative minds or if you want to save time and cash (and who doesn’t?).

Use this AI technology to get more quality leads and close deals by promoting how their new space might look. Showcase how magical their place could look using just the square footage and a bit of playing around with machine learning systems.

18. Social Proof Content

AI for Real Estate Promote Customer Reviews Source

AI empowers the real estate industry to build genuine social proof through testimonials and reviews. AI can analyze and curate authentic customer feedback, highlighting positive experiences.

By analyzing multiple reviews, you can use AI to create sections like “Customers Love Us For.” This technology can extract recurring themes and sentiments from reviews with its algorithms. Then, you can showcase the specific features customers most appreciate when working with you.

This enables real estate businesses to establish credibility, attract potential buyers, and increase conversions.

🤖 Here’s our Social Proof AI Prompt suggestion:

Create a social proof caption for a social media post highlighting my recent successful sale as a realtor: a stunning [Type of property] in [Location].
Include emojis and relevant hashtags.

5 AI Tips and Tricks for Realtors

AI for Real Estate ChatGPT Open AI Logo Source

Now that you know the many ways AI can help you in your real estate business, let’s explore a few expert tips to help you navigate any tool like a pro:

1. Tell AI to Impersonate Your Desired Specialist

Ai is there to help you out. You only need to tell it how you like things done, which includes a not-so-obvious starting point–giving AI a personality.

Machine learning systems don’t have their characteristics. Instead, they work with large volumes of data that they’ve been fed. Hence, if you want to unleash the power of AI for Real Estate and for your particular niche, you need to ask it to impersonate your desired specialist.

Think of these starting points for your future prompts:

  • ”Act Like A Realtor”
  • “Act Like a Real Estate Professional with X Experience”
  • “Impersonate a Home Evaluation Expert”

And so on…

2. Include Your Preferred Tone of Voice

AI doesn’t have a voice of its own–and that’s a good thing!

You have complete control over how you want your content to sound. Thus, when creating your prompt, think of telling your tool to use one of these tones:

  • Persuasive
  • Friendly
  • Educational/ Informational
  • Serious/ Formal
  • Informal/ Casual
  • Bold
  • Any other voice

For example, if you’re looking for new leads and want to write a short hook that captivates their attention, you could tell AI to use a persuasive, bold tone.

3. Provide Clear Instructions and Guidelines

When crafting the instructions for your machine learning model, you need to be clear, concise, and actionable.

Without clear instructions, AI will take the liberty of interpreting and adapting your prompt to deliver a response. Therefore, make sure to offer extensive guidelines for the perfect outcome.

Here’s an example: Given this list of properties based in San Francisco and their prices [insert list], sort them based on ascending prices and compile them into a table ready to export.

4. Be Specific and Detailed in Your Request

Be as detailed as possible in your explanation. If you need something done a particular way, regardless of the type of content you’re trying to generate, detail it.

Here’s an example: Generate a friendly email reply to this email [insert email]. Mention that I will be joining on X date at X time. Ask the person about their weekend and tell a short joke. Finish with a friendly outro and a personalized signature.

5. Experiment with Prompts and Save Them for Quick Access

The next step is to refine your Real Estate AI-generated outputs and optimize them for increased quality. Once you have a winning prompt, save it for future use.

The key is to explore different prompt variations, adjust parameters, and fine-tune the input to achieve great results. Consider prompts as creative cues that guide the AI model in generating specific content.

Will AI Replace Real Estate Agents?

Although AI can simplify some real estate tasks, human touch, expertise, and interpersonal skills are still necessary for many aspects of the process. Clients often prefer agents who can provide personalized service and local market knowledge. While AI may become more essential, it is unlikely to replace human agents anytime soon fully. Agents should use AI tools as a supplement to their expertise rather than a replacement.

Real Estate Professionals: Keep an Eye on AI

AI Real Estate Agent Handshake Source

In the fast-paced world of real estate, embracing Real Estate AI is essential for growth and success. From improving property listings to enhancing customer engagement, AI for Real Estate offers endless opportunities.

Don’t miss out on the advantages it brings – now, with even easier access to the best prompts.

The future of real estate belongs to those who embrace AI. Xara offers expert advice and support as you navigate this transformative landscape.

Ready to unlock the potential of AI in your real estate business? Visit Xara now and let it guide you toward a brighter future in real estate with AI technology.

Ready to take your real estate business to new heights? Explore Xara’s resources designed to empower real estate professionals like yourself. Discover expert tips, industry insights, and valuable resources to leverage AI for real estate.

Ready to put your AI-generated content to use? Xara offers various customizable templates specifically tailored for the real estate industry. With just a few clicks, you can populate them with fresh content and create eye-catching social media posts, blog graphics, email newsletters, and more.

 

Try Xara’s Real Estate Marketing Center today! WestGate Real Estate Social Proof
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